What is SEO?
In basic terms, SEO is optimising your online content so that Google places you higher up on their search results.
The core of it is - Google just wants to provide a good experience for their users. The more people who have a good experience (find the things they are looking for), the more people will like to use Google.
So… Let's say you want to find a local plumber - you get your phone out and search 'Plumber in Tonbridge', - Google collects all the websites that have content related to those keywords and then orders the list of results by how much:
- They trust the website/business
- Correlation the content has to the search terms
Why is SEO important? It's all about people and their behaviour. When someone wants information, a service or a product, the first thing they will do is get their phone out and search for a keyword or question. Then they will more than likely click on one of the top 3 results. SEO helps you get there.
What do I do?
I work hard with local businesses to build their trust with Google. I get the right content in the right places across their online presence so that when potential customers search for words relating to what the business does, they will see that business in the top set of results. I use a number of tools and techniques to achieve this and I work on a continuous basis at a monthly fee
I implement the following services over the first few months of working with a client, and then monitor results as I execute further tasks to build momentum as they rise in the rankings.